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Drijvende kracht Erik Minkkinen aan het woord naar aanleiding van Pixelache in Helsinki 07: “Placard opens a new space in live music representation, by creating an intimacy between the audience and the performer. The performer obtains the full attention of his audience through headphones, which has a tendency to motivate audience members into becoming performers, and to push performers into becoming organizers as well. These Placards have happened in diverse places: in Yoyogi Park streaming over a portable phone; in a Volvo 740 for the one or two listeners who could fit in the car; in many different apartments, art galleries, music festivals, phone booths… As a self-proclaimed organizer, the game is to find the right balance of interest between the audience (which can be very small) and the musician. This is easy to achieve, however, since most of the time, the organizer becomes one of the other two types of Placard participant: listener, or musician. Many times, Placard actually becomes closer to a reunion of experimental artists – more of a workshop than an actual concert.”
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